Our approach

Our user interface design and development workflow has been honed over many successful projects. From the outset of all projects, we take the time to listen and understand your needs, working with you to deliver outstanding results.

Although all projects are different, we approach our user interface design and development by focusing on four key areas.

Research and planning

In the initial stages of any project, we take the time to understand your requirements. We work with our clients to create a comprehensive functional specification. At this stage, we undertake the necessary research required to ensure we recommend the right technologies for the project. Often this can be determined by project budget and timescale expectations. The functional specification will be different for every project but the common outcome is that at the end of the process both parties will have a full understanding of the functional requirements. And that we have a detailed document that both parties can refer to.

UX design

Using the functional specification as our main reference we begin the process of laying out the user experience of any application we are working on. In the early stages, this can be hand-drawn sketches, eventually leading to interactive wireframes using tools such as InVision (www.invision.app) and Adobe XD. We take time to get this right and often undergo user testing, gaining valuable feedback which we then use to further develop the UX design. We’ve learned that intelligently designed user interfaces result from solid foundations, derived through a thorough UX design stage.

UI design and development

Once the UX design is complete, usually through an extensive and iterative process, we begin applying design to screens. Beautiful, intelligent and intuitive user interface design is an area we excel in and the stage that brings any project to life. This can also be an iterative process, where we present visuals in an interactive format to gauge user feedback. At this stage the user interface development also begins. Often overlapping the design stage for efficient project workflow. During the development phase, we use industry-leading tools such as React and Laravel (among many others!) combined with custom-designed algorithms for flawless performance and backward compatibility.

User testing

Nearly there! Well not quite. Upon completion of the UI design process, we begin meticulous pressure-testing of the system(s) and user interface. The end goal being the delivery of a polished, robust finished product. Testing is a key phase. As, after this stage it’s ultimately the first time the end-user sees the system. The user testing stage is often broken down into different areas. Focusing on different parts of the system at any one time. This allows for a more efficient testing process and a more successful project outcome.

Tell us about your project

Whether you’re after brand creation, print collateral, user interface design and development, website or app development our in-house design and development team can help.

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Latest projects

Our clients

Universal Music
The Luxury Villa Collection
St George Homes
Reckitt Benckiser
Royal Institute of Chartered Surveyors
Oxford City Council
London Sock Company
ITV Studios

When we initially presented the TripConsul concept to Pendulum they offered clear and concise advice on how to approach the project from a design and technical perspective. The quality of work produced was second-to-none across all areas of the web app and we are thrilled with the final result.

Nick Whitfield, Managing Director, TripConsul