Branding / User interface design and development
Pendulum began by re-focusing the brand identity, clearly defining a style based on their existing marketing collateral. Once we had the identity refined, we applied it to the front-end design of SecurEnvoy’s software, where we combined the stronger brand presence with a more intuitive user interface and user experience.
The key to the success of this project was combining functionality with strong brand identity; making sure that the user interface was intuitive as well as attractive, with layouts that performed well on desktop and tablets. We backed this up by creating specific brand guidelines for their user interface, covering colours, spaces, sizing and fonts.