London Sock Company logo design
London Sock company branded sock packaging and e-commerce website
London Sock Company logo by Pendulum Creative

Project summary

We initially worked with London Sock Company to create the company brand identity. The logo concept emerged from ideas and research into the ‘Victorian Gentleman’ and fashion journals and catalogues from the time. The idea provided a fun but premium and sophisticated look for the brand. The initial idea evolved into a simplified ’emblem’ which formed the brand mark for all products and packaging going forwards.

London Sock Company e-commerce website design shown on tablet
London Sock Company A5 concertina brochure

A5 concertina packaging insert brochure

The process

Further to the completion of the branding stage of the project we were asked to undertake the website design and development for an e-commerce site. Key requirements were the development of a transactional online shop and additionally the user experience and user interface design and development for a ‘Sockscription’ service. The subscription side of the site was devised from the ground up and Pendulum were tasked with outlining the user-flow through the subscription system and how this was managed in the┬áback-end. The website design stage of the e-commerce site allowed us to solidify and enhance the brand identity, ensuring the foundations were in place for comprehensive brand guidelines going forwards.

London Sock Company e-commerce website shown on mobile phones

Mobile views of e-commerce and subscription functionality

London Sock Company sock brand application

Image courtesy of London Sock Company

London Sock Company sock box brand application

Image courtesy of London Sock Company